bring home the bud |  Social, ooh, DOOH, online video, pr

When beer was banned two days before kickoff at the 2022 World Cup, it was Budweiser’s beer. A tweet turned into a 3-week whirlwind brand pivot campaign with Wieden + Kennedy that in the end turned from a ban into Budweiser being the most talked about brand during the tournament with 4MM+ Social Mentions; 3.1B Social Reach; No. 1 World Cup Brand and made this Budweiser’s largest global campaign to date.

Credits

Agency: Wieden + Kennedy
Client: Budweiser
Production: Joint NY
Music: Walker

awards

2023 - Cannes Lion | Titanium
2023 - Cannes Lion | Silver | PR Social Engagement & Influencer Marketing - Real-time Response
2023 - One Show | Silver Pencil | Social Media
2023 - D&AD | Wood Pencil | PR Reactive Response
2023 - Clio Awards | Gold | Integrated
2023 - Clio Awards | Gold | Social Media
2023 - Clio Awards | Gold | Out Of Home
2023 - Clio Awards | Silver | Experience & Activation
2023 - Clio Awards | Silver | PR
2023 - Shorty | Winner | Global Campaign
2023 - Shorty | Winner | Launch Campaign
2023 - Shorty | Winner | Real Time Response
2023 - Shorty | Winner | Beer, Wine, and Spirits

press

NY Times, Fast Company, The Guardian, Reuters, Thrillist, Business Insider, LADBible, Independent, Market Watch