ANTI-SPOKESMAN | TV, WEB, Online
To launch Omni-Heat Electric apparel for Columbia Sportswear, we found the one guy who had no use for the product, , Wim Hof, and made him our spokesman. We shot in Kittilä, Finland, approximately 250 kms north of the arctic circle, with Henrik Sundgren / Acne Studios.
crEDITS
Agency: Butler Shine Stern & Partners
Client: Columbia
Production: Acne Studios
Director: Henrik Sundgren
Edit: Pete Koob
VFX: MPC
AWARDS
2012 - Clio | Bronze | Content and Contact
2012 - Effie | Finalist | Fashion
PRESS
