KNOW WHAT YOUR DATA KNOWS |  Live, Predictive TV, print, online

How do you show companies what their data can do? You produce a toolkit of assets with Scholar to work in tandem with Cloneless technology in order to create responsive live ads that adapt in real-time to reflect the statistics and outcomes of the NCAA Basketball Tournament. With Eleven Inc and Google Cloud, I helped create living, breathing commercials, capable of producing thousands of iterations to account for any number of possibilities and rendered them live in front of an audience of millions. While the tournament was going, our assets lived everywhere; a dedicated microsite and a game-day morning predictive print ad that ran in the NYT and WSJ.

Credits

Agency: Eleven Inc
Client: Google Cloud
Production: Scholar
Technology: Cloneless

awards

2019 - Cannes Lion | Gold | Creative Data
2019 - Cannes Lion | Silver | Digital Craft
2019 - D&AD | Wood Pencil | Use of TV
2019 - Effies | Silver | Software and Apps
2019 - One Show | Merit | Film Innovation
2019 - One Show | Merit | Real Time Data
2019 - AdAge B2B Campaign of the Year

press

AdWeek (Ad of the Day), Creativity, LBB, TechCrunch, SF Egotist, Engadget, Forbes