finals 75th | TV Campaign
With Translation and for the NBA, I co-produced the final spot in NBA Lane for the 75th season which brought back Michael B Jordan along with a number of NBA stars.
Credits
Agency: Translation
Client: NBA
Production: Superprime
Director: The Malloys
Edit: Jamie Foord
VFX: Parliament
Press
That’s Game | TV LAUNCH Campaign
For the NBA launch of, “That’s Game”, a tag line that grew out of the idea that basketball is much more than just basketball. I worked with Translation, to develop this campaign, shooting with Emmanuel Adjei at The Directors Bureau and deleting the one piece of product the client has, the basketball. Voiced over by Idris Elba.
Credits
Agency: Translation
Client: NBA
Production: The Directors Bureau
Director: Emmanuel Adjei
Edit: Rich Orrick / Kid Sister / Theo Mercado
VFX: Preymaker
awards
2021 - Clios | Film Craft | Copywriting | Bronze