finals 75th | TV Campaign

With Translation and for the NBA, I co-produced the final spot in NBA Lane for the 75th season which brought back Michael B Jordan along with a number of NBA stars.

Credits

Agency: Translation
Client: NBA
Production: Superprime
Director: The Malloys
Edit: Jamie Foord
VFX: Parliament

Press

Muse | AdAge


That’s Game | TV LAUNCH Campaign

For the NBA launch of, “That’s Game”, a tag line that grew out of the idea that basketball is much more than just basketball. I worked with Translation, to develop this campaign, shooting with Emmanuel Adjei at The Directors Bureau and deleting the one piece of product the client has, the basketball. Voiced over by Idris Elba.

Credits

Agency: Translation
Client: NBA
Production: The Directors Bureau
Director: Emmanuel Adjei
Edit: Rich Orrick / Kid Sister / Theo Mercado
VFX: Preymaker

awards

2021 - Clios | Film Craft | Copywriting | Bronze

Press

Complex | Muse | AdAge | Adweek | Source