raise the river | psa, Online, Web

The Colorado River is one of the world’s most important rivers and sadly, it no longer flows out to the Gulf of Mexico. How do you raise awareness of this? You pit two film legends up against each other to argue over the best solution. Thus, Jeremiah Johnson meets Ron Burgundy; The Sundance Kid duels Elf; Redford vs Ferrell was born. And while we’re at it, why not throw in professional surfer Kelly Slater? I co-produced these series of web films with BSSP and the Redford Center. We shot them at Funny or Die and Skywalker Ranch.

We also developed the very “robust” website movetheocean.org (no longer active). This was a landing paged that mirrored the low-fi production but all donations went to the same cause.

Credits

Agency: Butler Shine Stern & Partners
Client: The Redford Center
Production: Funny or Die | Republic Content
Directors: Ryan Perez | Mike Shine
Editor: Eddie Ringer

PreSS

AdWeek (Ad of the day), Business Insider, Democracy Now, Surfer.com, Funny or Die, Scientific America, National Fish and Wildlife Foundation